ROUEMY design | rouemy.com | nancy@rouemy.com | 1.718.644.8190
No. 4 > Linee Aeree Italiane was established in 1946 as Aerolinee Italiane Internazionali, more commonly known as Alitalia, a combination of the Italian words ali (wings) and Italia (Italy).
The italicized tri-line lettering evokes airport runways and movement/advance as it wraps around the blue circular border. A solid-winged arrow mirrors its outlined other-half for graphic impact. The stripes in the wings distinctly reflect the stripes in the letterforms.
Affixed to trunks and suitcases, luggage labels, once a recorded ‘‘stamp’’ of being somewhere and a clever advertising vehicle are now an incredible source of typographic and illustrative inspiration. Today begins Day One of THE DAILY DECAL, the start of sharing my collection of these vintage gems, including other nostalgic labels in the mix. I will post one a day—on this blog as well as on twitter @welivetype and instagram @nancyrouemy. You may get inspired by the architecture of a design, one letter, or even an innovative drop shadow. Sometimes that’s all you need — that kick of inspiration that will prepare your project for take-off!
No. 1 > Air France: Love how the bottom of the characters multiply in color when they kiss the multitude of scotch rules. The red bird silo also "flies" in the flag!
